Kaira · womenswear12 months to Sep 2026synthetic data

Where the RTO actually comes from

9,577 of 45,000 orders came back before anyone opened them. That is ₹70.0 lakh of cost of goods and two-way freight, in a year.

What your courier tells you

REFUSED_COD

₹19.2L

NO_LONGER_NEEDED

₹8.8L

BOUGHT_ELSEWHERE

₹7.9L

DUPLICATE_ORDER

₹7.0L

CASH_NOT_READY

₹5.8L

AMOUNT_DISPUTE

₹5.7L

DAMAGED_TRANSIT

₹4.1L

CONSIGNEE_MOVED

₹3.1L

Eighteen reason codes, and not one of them can say ran small. A size failure reaches you as REFUSED_COD — filed under customer remorse, owner listed as checkout, marked rarely savable.